Paloma Wool
Fashion Film & Editorial
A Tu Manera
Yours is not a look. It’s a language.
Paloma Wool has never sold a look, it sells a language of self-authorship. A Tu Manera takes that belief and turns it into practice: a fashion film and editorial built entirely around the idea that style isn't bought, it's created within community.
Sofia Jeannot - Creative Director & Styling
Tiffany Knutson - Creative Director & Producer
Richard Evans - Creative Director & Editor
Lainie Anderson - Creative Director & Set Assistant
Luke Pawsey - Cinematographer
Molly Ermisch - Photographer & BTS
Veronica Munoz - Model
Acadia Petrie - Model
Lizzie Tone - Model
Natasha Starnes - Model
George Guiney - Model
Brett Brooks - Model
Richard Evans - Model
Roles
The Film
Through sound, music, and the push and pull between isolation and company, inside and outside, the film follows a group of people finding freedom and inspiration in one another, and in the act of creating together.
The Editorial
The editorial pairs quiet, image-only spreads with text-driven pages that unpack the concept and process, translating A Tu Manera's idea of style as something created, not consumed, into a study of display and presentation. That balance between subtle and informational layouts reflects the project's core tension: minimal restraint against a fuller, more expressive creativity built through community while communicating those aspects of paloma wool into the text.
