Desigual
Mock Campaign
Already Colored
Ya lo llevas puesto “You are already wearing it”
A mock advertising campaign built around a single Desigual bag, styled as more than an accessory: it's the piece that already carries the brand's essence.
Through original photography and creative direction, the campaign argues that Desigual's confidence isn't something you put on, it's something you already have.
The bag just makes it visible.
Sofia Jeannot - Creative Director & Model
Amanda Jeannot - Model
Luis Soler “Solerografia” - Photographer
Role
Already Colored strips the shoot down to skin, light, and color, letting bold makeup and the bag stand in for styling altogether. Two color stories were built to mirror the brand's range: warm, multicolor tones against a red bag, and cool green glitter against black, each shot in close-up so the bag and the face share equal weight in frame. The shoot took place at golden hour across two coastal locations in Aguadilla, Puerto Rico, using natural light to keep the mood raw and sun-warmed rather than studio-polished.
The Photoshoot
